Gricean maxims are designed to make verbal interaction become
quick, clear, and efficient. Grice (1975) proposes four maxims for verbal
interactions: quality maxim, quantity maxim, relation maxim, and manner
maxim. Maxim of quality requires speaker to speak truthfully. In order to
support communication, one should be truthful and should not say what one
thinks is false. One can only make statements if they are supported by
evidence. Maxim of quantity requires speaker to pass sufficient
information. The contribution made has to be as informative as required to
proceed with the conversation. One should not make the contribution more
informative or less informative than is required. Maxim of relation
demands relevance in the conversation. The given information should be relevant
with the topic of the conversation. One cannot suddenly give unrelated
information in an ongoing conversation. Finally, maxim of manner requires
clarity. Interactants must avoid obscurity of expressions. One should avoid
ambiguity when giving information. Furthermore, the given information should be
brief and orderly.
However, the “maximally efficient” verbal interaction is almost
impossible to be done due to the interpersonal consideration among the people
in the society. Thus, Gricean maxims are violated. These violations, however,
are acceptable in the community for the presence of the cooperative principle
which allows every interacting individual supports each other. Besides, In
order to understand language use as social action, one has to consider the
implication of speech act in particular context. Speech act and language use
are sensitive matters which have many influencing factors to be considered. One
cannot perform speech act without putting much concern to other’s face. The
level of politeness applied reveals the interpersonal consideration of the
interactants.
Politeness theory (Brown
and Levinson, 1978) brings contribution to our understanding of the
effectiveness of communication in social interaction. Politeness is the result
of some interacting factors such as the social distance, the degree of power,
and cultural beliefs. Therefore, what is said
to be an effective communication does not necessarily quick, clear, and
maximally efficient. One should not make the contribution more
informative or less informative than is required. Maxim of relation
demands relevance in the conversation. The given information should be relevant
with the topic of the conversation. One cannot suddenly give unrelated
information in an ongoing conversation.
Finally, maxim of manner requires clarity. Interactants must avoid
obscurity of expressions. One should avoid ambiguity when giving information.
Furthermore, the given information should be brief and orderly. However, the “maximally
efficient” verbal interaction is almost impossible to be done due to the
interpersonal consideration among the people in the society. Thus, Gricean
maxims are violated. These violations, however, are acceptable in the community
for the presence of the cooperative principle which allows every interacting
individual supports each other.